Thanks to the principles or anamorphism it is possible to create a three dimensional perception of printed supports that
in reality are two dimensional, achieving illusionistic effects and privileged visibility spaces.
Using screens of various types, holographic video projections make it possible to recreate virtual settings, optical effects, objects, three dimensional animated and static elements, altering the physical reality with extremely realistic
and spectacular results.
Augmented reality involves a manipulation of physical space so that people can enjoy additional and realistic virtual content while still maintaining a complete perception of the real environment in which they are present.
Spherical films navigable 360°, augmented reality visors, and special effects take the alteration of reality to its highest level, offering complete immersion in filmed action, which is particularly exciting in the case of extreme sports and situations.
Unique camera angles achieved using the most evolved filming technologies recount the most extreme situations
in images and emotions, making the spectator a protagonist within the show.
These small radio controlled aircraft with remote pilot enable airborne filming in diverse situations even by non video professionals. They are often used for viral initiatives and for civil territorial monitoring activities.
<
>
ABOUT
We establish a link between company communication and the most advanced technologies.
We identify new applications capable of spectacularizing events, improve brand visibility, enhance the experience of the reference public, and increase the capacity to engage.
Our objective is to achieve ever stronger integration between off-line and on-line marketing, rendering the user's physical experience increasingly satisfying but at the same time digitalizing and transferring it to the web, stimulating viral sharing dynamics and the creation of a social community.
Our work involves constant research and engineering of emerging technologies and their application within communication projects realized in synergy with the companies of Assistgroup, of which Illusion is a member.
On the strength of some exclusive partnerships, Illusion are the Italian license holders of a series of technologies not available elsewhere on the market.
Illusion is a business unit of Vidierre.
We create 360° films and photographs that enable viewers to immerse themselves completely in the filmed action, with particularly exciting results in extreme situations that are difficult to experience directly, like for example high speed sports, and bird's eye views.
360° video
To obtain 360° video we use special prototype spherical video cameras mounted on 3D printed single-block units. Spherical video cameras also support live streaming transmissions. During live transmission the view is controlled by the director, but transmitted later the video is navigable 360° by viewers.
Customization and distribution in social media
Very effective for social media marketing initiatives, 360° films and images are fully navigable by users, also on mobile devices by downloading an app, available for both iOS and Android.
We also permit customization of context with insertion of images or graphic promotional elements during the post-production stage.
360° photography
We use special spherical cameras to realize high resolution panoramic images in any direction.
The acquired images can be viewed and navigated on mobile devices using a specific app, and shared using clouds and social platforms
<
>
Engagement
We bring value to the brand experience that people live in real situations and events, enriching these with emotional and informative content. In parallel we provide the means so that the physical experience continues to live on as a digital experience, transferring it to the web, stimulating involvement and participation, encouraging viral dynamics of customization, sharing, and social engagement.
Fanti, the remote controlled robot
Fanti is a special remote-controlled robot that takes 360° photographs at extremely high resolution (20,000 megapixels), navigable and providing a unified view of the filmed location, without intersections between one image and the next.
The filmed images are elaborated using a dedicated recognition scanner and transferred to a web platform, the Fancam.
Fancam, the social platform
The Fancam is a navigable interactive digital platform, usable from any device, permitting people to interact with each other in various ways and to share content through the main social channels.
Fancam, customization with video
The Fancam platform allows various customizations, like inserting promotional videos, replacing graphics in advertising panels already present, special initiatives like competitions, surveys, computer graphics images to apply over real images, social engagement and brand reputation projects.
Fancam, customization with advertising panels
Example of post-production insertion for a sponsorship: customized graphics in the place of the advertising panels already present.
Digital key
Illusion has acquired exclusive rights in Italy for Simple Pattern® technology, in which an App enables any smartphone to capture logos and images and connect them to relevant digital web content. The recognition can be achieved both for images and logos in the physical world,
or photographed on TV.
The content can include information, promotions, games and can also be shared on social platforms stimulating engagement and generating community building processes.
<
>
We design virtual reality spaces in which the immersive 360° video experience is taken to a higher level of participation, achieving altered perceptions of users and allowing them to experience situations that are often unexplored
in reality.
Oculus Rift
Oculus Rift is an individual virtual visor that enables the user to experience a spherical video by exploring it intuitively and stepping directly into the action, with the impression of being inside the scene recreated.
The new positional tracking technology also enables users to move inside the virtual reality that they are exploring.
Oculus Rift, applications
Oculus Rift can be used for exclusive events,
like a VIP Village or a Hospitality Area.
The usable content can include both real images and computer graphics.
Oculus Rift, experimental applications
Using a special device for adaptive movement sensing, it is possible to further enhance the user's experience permitting interaction between the limbs of their body and the virtual reality in which they are immersed.
The use of this function is still in the advanced development stage and cannot be applied to real images but only to projects developed entirely in computer graphics.
<
>
We integrate the latest developments in wearable technologies into your company communications. The aim is to render the physical experience of consumers ever more customized and gratifying, while at the same time increasingly integrated into the digital world.
Google Glass
Thanks to our exclusive partnership with a USA company, Illusion can apply Google Glasses within our own communication activities and formats.
Google Glass, how it works
Google Glasses are computers equipped with a miniaturized display, positioned in front of the eyes like a normal pair of glasses. Using small movements of the eyes and head, the device makes it possible to snap photos, record videos, and display information of various types, thanks to the possibility of internet connection.
Google Glass, applications
Illusion have developed and realized some application formats for Google Glasses within sponsorship projects, starting from the "Unique POV" experience which was used in the MotoGP during the 2014 Gran Premio d'Italia TIM in Mugello and during the TrofeoTIM 2014.
We are also developing a web and mobile platform for the remote display and sharing of the "Glass Experience".
Wear-cam
Illusion develop applications that foresee the use of microcameras with integrated HD transmission systems which can be worn by members of the public, or sporting and media celebrities. These generate unique subjective content that gives viewers the sensation of taking part in the events filmed.
Wear-cam integrated into clothing
Through some strategic partnerships Illusion are integrating nanotechnological devices into their product range, which involves the incorporation of microcameras directly into clothing. Currently a prototype is available that can be integrated into the team vests of athletes, the hardware component of which includes a Full HD microcamera, a pulse sensor, and an acceleration sensor (to give real-time statistics on heart rate).
<
>
We research and create instruments to enhance television visibility of sponsorship brands. In particular, Illusion hold exclusive Italian rights for support media or surface treatments that utilize 3D anamorphic technology, the most advanced technique for the highlighting of brands.
3D anamorphic technology makes it possible to fill high visibility spaces, amplifying the television perception of the brand and the value of the brand exposure.
3D anamorphic technology
3D anamorphic technology makes brands that are two dimensional in the real world appear three dimensional and displayed on surfaces at sporting events, concerts, and any other events.
In sponsorships this makes it possible to position advertising panels so that your own brand is in a privileged position, which would be impossible to achieve with three dimensional signs.
Illusion hold the exclusive rights for the use of this patent in Italy.
Door-side 3D CamCarpetsTM
Horizontal advertising posters made in fibre fabrics, bearing a two dimensional logo printed according to anamorphic principles.
When framed by the main camera, in TV footage the logo appears three dimensional. Camcarpets are also available in optical fibre, for highly visible results in all lighting and weather conditions.
Illusion hold the exclusive rights for the use of this patent in Italy.
Example of 3D CamCarpetsTM
Example of 3D CamCarpetsTM
Example of 3D CamCarpetsTM
Example of 3D CamCarpetsTM
Example of 3D CamCarpetsTM
3D grass painting
Grass painting is a terrain treatment technique that applies the principles of anamorphism to the competition surface or adjacent areas, guaranteeing total visibility of the brand in situations that would be completely impossible in reality.
Indoor Camstickers
Stickers for indoor spaces with a two dimensional logo printed according to anamorphic principles. When framed by the main camera, in TV footage the logos appear like three dimensional advertising boards in the middle of the playing field.
They can be applied in all compatible contexts including sports halls, smooth surfaces, floors and walls, etc.
Outdoor Camstickers
For the first time and on the occasion of the TrofeoTIM 2014 in the MAPEI Stadium of Reggio Emilia, Illusion designed and created stickers printed using 3D anamorphic technology for the outside of the technical area roof, alongside the sports field.
Goal Banner
Goal Banners are a type of advertising panel approved by FIFA and designed to increase visibility within sponsorship contexts in the football world.
Located near to the short side of each goal, and so with 4 per stadium, Goal Banners make it possible to appear in the majority of the highlights, especially when there are zoomed camera images that exclude other brand displays out of frame.
Illusion hold the exclusive rights for the use of this patent in Italy.
<
>
Reggio Emilia
Via Ermete Conti, 7
42020 San Polo D'Enza RE
London
37-38, Long Acre,
Covent Garden
WC2E 9JT London
Roma
Via Ovidio, 17
00186 Roma
(+39) 0522 874720
info@illusion-lab.it